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Swatch was conceived in 1981 in an effort to re-capture the Swiss watch market during a time when digital watches had far surpassed analog watches in popularity. Over the last 30 years, Swatch has released thousands of original standout designs, many to commemorate special events, as well as in collaboration with celebrated artists. Each and every watch is a collector's item, an investment and an important relic of its time. Our collection is one of the most sought after on the market because of its diverse assortment, and the fact that each unique piece is vintage deadstock, meaning an original design manufactured in the 80s and 90s, in superior condition, that has never been worn.
Though Casio was first put on the map in 1957, when it released the world's first entirely electric compact calculator, the company is also the earliest manufacturer of both digital and analog quartz crystal watches. Many pieces in our Casio collection were manufactured in the 1970s, 80s and 90s, and are now exclusive limited edition collector's items that are no longer in production and rather difficult to track down. We hand-picked each watch for its high-quality and timeless aesthetic, sourced from old school, specialty distributors around the U.S.
The Philip Persio brand is a luxury boutique label founded in the mid 1980s and designed in Italy. The watches were originally intended to serve the middle eastern market, but by 1990 the owners realized that the brand could grow to achieve worldwide success with the right North American distributor. We met this exclusive distributor on our search for the most interesting timepieces, and we're sure glad we did! Upon getting to know him, he showed off his insanely impressive collection of deadstock Philip Persio from the 80s, 90s and some from the early 2000s. We made a careful starter selection and continue to visit his warehouse on the hunt for more of his great designs. We are proud to be one of only a few sources around the world to provide as vast a collection of vintage deadstock Phillp persio.
Sometimes we stumble upon a store or distributor that has been sitting on a collection of items for decades. One of our greatest joys is to discover these dusty treasure troves and clean them off to share them with you for the first time in years. Rest assured that this collection of fun, unique and sometimes ridiculous designs are rare limited editions and won't be found anywhere else.
They say a good thing is hard to find, and lucky for you, we're up to the challenge! Our vintage and deadstock specialists are always on the hunt for exciting, inventive and innovative timepieces. We've worked with local high-end jewelers and journeyed to rumored watch warehouses and hidden watch shops, and are proud to present this unique collection of rare watches, one-off gems and usual pieces. Our inventory includes 1980's relics from the middle east, 90's designer luxury imported from Italy, and other practical, durable and waterproof styles that don't exist anywhere else.
Orient Watch was established as a manufacturer of timepieces in July of 1950. The company legacy dates back to 1901, when founder Shogoro Yoshida opened a wholesale watch shop in Ueno, a commercial district in downtown Tokyo. For more than 50 years Orient has focused on marketing their brand globally, developing new products that meet the needs of a variety of customers. In the Japanese market, they supply high-quality watches, such as "Orient Star Royal," a prestigious mechanical watch series which customers carry with them for a lifetime.
Seiko is best known for its wristwatches, all of which were at one time produced entirely in-house. The mechanical watches are highly prized by collectors, but they are an innovative brand who have created the world's first 'Auto-Quartze', also known as 'Kinetic' watch in 1988. Running with the energy of the body instead of that of a battery. Seiko has been the official timekeeper for the Olympics 5 times, starting in 1964. Now American Apparel presents a selection of hand-picked Seiko's watches to perform as both a timekeeper and an essential accessory.
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